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For years, small business owners have been told the same thing: “You need to be on social media.” While social media absolutely has a place in modern marketing, many local business owners have been led to believe it is the marketing strategy - when in reality, it is only one small piece of a much bigger picture. Posting on Facebook and Instagram alone will not consistently grow a local business if there is no broader strategy supporting it. The reality is that most suburban a

I’ve had quite a few business owners inform me that their paid Influencer campaign resulted in very low, or no sales at all. This is...

Without fail, a small business’s love and passion gets me every time. How often have you walked past a retail store that has some funky...

Many a first-time entrepreneur dives into a new venture without formal business training and they can still do well this way, but it...